![]() On her OnlyFans, Fawkes posts cosplay-inspired lewds, titties out, in wigs and kitty ears. “It’s one of those fantasy things,” says Rusty Fawkes, an egirl with 1.5 million TikTok followers. They’re queens of the parasocial microcelebrity thing, charging $25 to $35 a month for OnlyFans “gamer girl” lewds or $25 for cosplay photosets. The most well-known egirls are a distributed vision, an internet melt, collectively funded, in part, by fans’ thirst. Plus, she adds, because she streams on Twitch, she wants the best-of-the-best PC. “I’m lucky to have people who are willing to contribute to my goals and help me get the things I want, whether it’s a game or a cosplay,” she says. Hers currently includes a wig from a League of Legends character and a Nintendo Switch controller with kitten ears. So she started posting her Amazon wish lists online. “A lot of my money was going into my aesthetic because I really loved it and it made me feel good,” says Caldwell, who also works full-time. ![]() It’s not a joke in that her lifestyle is, in part, subsidized. It’s a joke, Caldwell says, in that she doesn’t talk like a helium-sniffing toddler. This is why the meme is good: “ Can you buy me Cold War?” Egirl is the confluence of two famously expensive hobbies: gaming and beauty. Caldwell says her monthly egirl budget oscillates between a couple hundred to a couple thousand, sometimes a thousand a week. For egirls, that might be on the lower end. On average, Gen Z women spend $240 a year on their appearance-that’s over $1,300 a year. On average, Gen Z spends $92 a month on gaming content, not accounting for hardware. ![]() And it is expensive, the kitty-smile collision of two commodity-centric subcultures. It is identifiable in an Amazon wish list, attainable with a credit card. ![]()
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